If you’re looking to rent a tuxedo or buy one, it might not seem to be that complicated. In fact, much of your attention will basically be around figuring out the right measurements for a well-fitting suit, even if borrowed. However, out in digital land, there’s a big battle brewing for how to get consumers’ attention for either renting or buying tuxedos. And the impact will definitely be coming to social media and texting tools near you.
Figuring Out the Texting Puzzle
Advertising for many decades when it came to clothing was about visuals. Ads were placed in newspapers and magazines or, if the company had the resources, on TV commercials. When the Internet really started to break open in the 1990s, websites became a novelty at first and then an essential part of online marketing, but the actual tuxedo provisioning still happened in physical stores. It’s only been in the last five years that the digital world has completely woken up about what’s possible to obtain and service online, and it took a pandemic for people to push the edge of the digital envelope.
Now, the best tuxedo brands are being proactive. They are trying to find the best mix for texting discount codes, promotions and special event ads to consumers, but especially those who’ve already shown an interesting in buying or renting fine attire suits in the first place. Add in the fact rent suit online resources are now becoming fully functional and available, and digital marketing is being seeing as a game changer in how brands connect with consumers.
Getting Technical
A good amount of ease with modern websites and digital renting has been made possible thanks to professionalized design in apps and database connections with websites. Where before, sites simply advertised what was available, a bit like a digital version of a newspaper ad spread, now they are fully equipped to engage with customers 24/7 for any kind of rentals and purchases. And with shipping channels improved significantly thanks to heavy-duty shipping e-commerce players like Amazon causing change with couriers, tuxedo sellers and renters are able to get a suit to a consumer in hours and days versus weeks. So, no surprise, digital advertising is now being seen as a very viable tool connecting people with online deals and, more importantly, online renting and buying.
Marketing Strategies Vary
Of course, with multiple players online now trying to get people’s attention, each tuxedo provider is looking for something in email, texting and social media with which to stand out. Especially with tuxedo renters, the goal is to create a service experience with consumers so that they become retained accounts, coming back again and again for regular tuxedo rentals, and maybe a purchase for a special suit as well.
For consumers, this is all good news. The more active tuxedo providers are with marketing and engagement, the more competitive they become, which boosts consumers’ access to the best brands at the best prices, whether buying or renting. For years, the tuxedo rental industry shunned the Internet as the service was basically assumed to be an in-person service. Now, no more. Tuxedo rentals are big business and companies are scrambling to get a foothold of the digital market. So, next time you need a tuxedo, look online and compare prices. You may be very surprised at what’s possible.
