Pinterest is one of the most used platforms by consumers in the research phase of their buying journey. Brands use it to showcase their products, while shoppers use it for inspiration. The platform has millions of users worldwide, creating significant revenue opportunities for businesses and marketers.
E-commerce brands can use it to grab the attention of potential customers, while influencers and bloggers can utilize it to drive traffic to their pages.
If you need help with how you can monetize Pinterest, you are in the right place. Read on, and you will get insights into how to turn this platform into a money-generating tool.
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1. Affiliate Marketing
You can use Pinterest for your affiliate marketing campaigns, making it an excellent platform for marketers with thriving relationships with their affiliate partners. How can you use Pinterest for affiliate marketing? The first step is to build pins that you can link directly to your blog post with affiliate links.
If you connect your affiliate links on pins, customers looking for the product will find it, and if they make a purchase, you will earn a commission.
To drive affiliate sales, it is recommended that you disclose the presence of affiliate links in a shared piece of content. Share direct links, as the platform discourages the use of shortened links. Employ SEO by optimizing your pins for relevant keywords.
2. Allow Direct Purchases on Pinterest
Consumers are looking for convenience in their shopping experience, and brands offering this have the upper hand. For instance, with Slotastic casino bonuses, you can play casino games online and eliminate the need to go to a casino venue. In the same way, you can give potential customers the convenience of making their purchases through Pinterest and save them the hassle of searching for products.
E-commerce brands can drive traffic and sales using Pinterest. Using pins, you can showcase your products and earn direct followers to your website to make purchases. Alternatively, you can utilize the Pinterest shopping tool for direct purchases on the app.
The in-app checkout is restricted to specific merchants only. You will be in for a fantastic experience if you are approved. Pinners don’t need to leave Pinterest to find and purchase your product. This simplifies the shopping experience for customers and makes buying things on Pinterest easy.
If you don’t have an in-app checkout feature, you can still make visually appealing pins encouraging users to visit your site to complete the purchase.
3. Manage Pinterest Accounts for Others
You probably haven’t thought about this, but you can make bank by helping businesses manage their Pinterest accounts. You can be a social media manager, virtual assistant, or an administrative professional.
If you are confident in growing and managing a Pinterest account, you can render your services to others at a fee. You may be tasked with developing a Pinterest strategy for your client, creating pins for the account, or doing keyword research for their pins.
4. Partner with Brands
You can make money on Pinterest by partnering with brands. Already, the platform has a paid partnership tool that influencers and brands use to collaborate.
If you are wondering how it works, start by creating an Idea Pin on the app, then tag the brand to add the paid partnership. Your partners will approve the tag, and your brand name will be listed at the bottom of the pin.
A plethora of corporations are eager to collaborate with creators, and brands will pay you to produce and deliver this kind of content to your target audience. Having a large following is not a requirement to land a brand contract. However, you ought to know how to sell your brand.
5. Reach New Users with Pinterest Ads
If you are selling physical and digital products online, this can be a great approach to making money. Pinterest Ads can help you showcase your offerings to prospective customers. While Pinterest Ads look like pins, they are different in that they can be strategically positioned where your target audience can see them.
To run Pinterest Ads, you need a business account, so create one if you don’t. After that, go to the Ads Manager to set up a campaign. You can create new pins for ads or choose existing ones to promote.
6. Send Traffic to your Website and Blogs
This is a solid strategy for bloggers and inbound marketers. You can use Pinterest for your inbound marketing plan or generate website traffic. Google keyword ranking can be a difficult and time-consuming process. On the other hand, ranking for key phrases on Pinterest could prove more straightforward and result in substantial spikes in traffic.
Eighty-five percent of users utilize Pinterest to begin a new project or discover something new. You could use Pinterest to get some of the search traffic if you produce informative material relevant to your target audience keywords.
Find trending keywords among Pinterest users to grow your website traffic using Pinterest.
Conclusion
Pinterest is famous for being home to food recipes, gift ideas, hilarious memes, home decor inspiration, and much more. However, the platform is much more than that; you can use it to generate revenue.
With the right pinning and content strategy, you can make Pinterest profitable by earning money through affiliate partnerships, direct purchases, and advertising. We hope that the guide above will inspire your next excellent side hustle.
