Marketing automation software has gained a massive amount of popularity over the years amongst various businesses. It helps in automating repetitive tasks, streamlining marketing operations, and overall making the process more efficient. However, with tons of options available in the market, it becomes challenging to pick one that suits your business model.
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In order to make the best choice, you must take into consideration a variety of factors, all of which could later impact their performance and, as a result, your business. Aggregators like Dottely also curate collections of software solutions that are verified and trusted. In this blog post, we will take a look at the top 10 marketing automation software available in the market with unbiased and comprehensive reviews.
- Hubspot Marketing Hub – Hubspot is one of the most popular marketing automation software amongst small to medium-sized businesses. It offers end-to-end inbound marketing solutions like email campaigns, lead nurturing, and social media management, all within a single platform. The tool’s user-friendly interface rarely causes any confusion while creating your campaigns.
- Marketo – Marketo is an enterprise-level solution that focuses on account-based marketing by providing advanced analytics tools for better decision-making capabilities. The platform’s sales enablement platform features include email campaigns, Ad targeting capabilities based on customer behavior patterns, and numerous integrations with various apps like Salesforce or Shopify.
- Pardot – Pardot is an easy-to-use platform integrated into Salesforce Suite that offers customized solutions for B2B marketers. Alongside standard functionalities such as lead generation tools and email efforts tracking tools, it also provides users with custom rules engines that enable them to establish unique workflows depending on their preferences.
- ActiveCampaign – ActiveCampaign caters to small-business owners who seek personalized communication with their customers. Its notable features include advanced email deliverability monitoring capabilities; segmenting opportunities when sending out newsletters based on consumer attributes or characteristics like location or buying history; SMS messaging inclusion, among others.
- Zoho CRM Plus – Zoho CRM Plus combines integrated sales tactics with proficient multichannel automation systems in order truly streamline business processes from start-ups up through large corporations alike. Its combined email campaigns, survey tools, and lead nurturing capabilities make for a robust package.
- SharpSpring – This system is ideal for small to medium-sized businesses seeking an all-in-one marketing automation solution. Besides its cloud-based technology and numerous integrations like Twitter or Google Ads, its features include Sales & marketing funnel visualization and advanced tracking for visitor behavior on your website too.
- Act-On – Act-On’s unique Advancement Score feature predicts which leads have the highest chance of converting based on various interactions with your website. Besides that, Its integration syncs with top CRMs such as Salesforce or SugarCRM and offers customized reporting options, among others.
- Oracle Eloqua – Oracle Eloqua is a leading B2B lead generation software providing valuable insights into customer behavior data by measuring digital touchpoints along their buying journey. It comes with all the necessary tools for proper audience targeting strategies, including efficient email campaigns and customizable workflows, depending on how you want them set up.
- Adobe Campaign – Adobe Campaign can integrate all messaging channels in one streamlined place: social media networks like Facebook or LinkedIn, SMS messaging campaigns, etc., making it easy for marketers to visualize progress; gain pertinent insights utilizing analytics dashboards while seeding campaigns with clicks-to-conversion tagging capabilities as well.
- Infusionsoft – Infusionsoft’s name says it all. The platform offers simple setup processes to accommodate small business owners’ marketing needs. Not only can this platform send automated emails and note-tracking customization options within customer profiles/performance charts- But It also provides vast web-form creation/lead capture abilities.
Conclusion
Marketing automation software has become an essential part of modern-day online business success. While choosing the right tool can be difficult given the plethora of options available in the market, any of the above-mentioned platforms would provide considerable support towards streamlining your marketing efforts effectively.
Choose wisely based on your business type/size goals that align best when selecting the appropriate marketing automation tool, given that these are potent applications to help support successful online businesses pinpoint and track when their message is received and responded to effectively.
